Reputational risk is a form of skin in the game

“One should give more weight to research that, while being rigorous, contradicts other peers, particularly if it entails costs and reputational harm for its author Further, Someone with a high public presence who is controversial and takes risks for his opinion is less likely to be a Bulls***t vendor” via IFTTT from http://amzn.com/k/ABpCL33XTPCbMMDT2qpcjw

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