“Taking the red pill” in response to marketing and other false realities

“If a Simulator has created a virtual world for a particular purpose, they may not want participants to know that purpose or even that they are in a constructed simulation. Participants, on the other hand, will often strive to better know their true reality so that they may act most effectively in it…” via IFTTT from http://amzn.com/k/Uv9jQlSRTrCPH1JdcBzXbQ

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