Asymmetrical outcomes of cresting skmething for sale

“The number of persons who dislike the work don’t count—there is no such thing as the opposite of buying your book, or the equivalent of losing points in a soccer game, and this absence of negative domain for book sales provides the author with a measure of optionality.” via IFTTT from http://amzn.com/k/50h0iHitS4SCikPwThoDuA

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