Know the difference between more vs enough

“not just ads, but the stories and expectations that change the way we engage with those ads. They sow dissatisfaction—advertising increases our feeling of missing out, and purchasing offers a momentary respite from that dissatisfaction. Much of that dissatisfaction is about more vs. enough,” via IFTTT from http://amzn.com/k/V_dLxeDIQZeWwcZc5LpjMA

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