it’s hard to repeat a brilliant performance, but it’s straightforward to avoid errors. [9] from http://amzn.com/k/IFcu5-76TtWiJQuSundlEA
office location
Great things happen when a group of employees go out to dinner together, talk over ideas, and then come back to their offices to implement them. So you want to be in a place where there are a lot of restaurants around, not some dreary office park that’s a wasteland after 6:00 PM. from http://amzn.com/k/xSz_h4YDSWyFutfpFe45vg
rent an alartment to start your company
I’d advise most startups to avoid corporate space at first and just rent an apartment. You want to live at the office in a startup, so why not have a place designed to be lived in as your office? from http://amzn.com/k/xAkYGN13QiWFiRMGMvsLVg
Marketing spend may be a sign of weakness (kr undifferentiated goods)
Unless you’re in a market where products are as undifferentiated as cigarettes or vodka or laundry detergent, spending a lot on brand advertising is a sign of breakage. And few if any Web businesses are so undifferentiated. The dating sites are running big ad campaigns right now, which is all the mo… from http://amzn.com/k/Cv1XgpPHSXKNO_mbk0QtsQ
Broadcast awareness to VCs
The most efficient way to reach VCs, especially if you only want them to know about you and don’t want their money, is at the conferences that are occasionally organized for startups to present to them. from http://amzn.com/k/qCR3aWe9TkyM9LNz3XfLcA
Equity rule of thumb
I do have a rule of thumb for recognizing when you have, though. When everyone feels they’re getting a slightly bad deal, that they’re doing more than they should for the amount of stock they have, the stock is optimally apportioned. from http://amzn.com/k/jSmvgkfdSuq5SZnP0hHvrg
Repub: How to Start a Startup
You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible. Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed.
from Pocket http://paulgraham.com/start.html
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