Marketing spend may be a sign of weakness (kr undifferentiated goods)

Unless you’re in a market where products are as undifferentiated as cigarettes or vodka or laundry detergent, spending a lot on brand advertising is a sign of breakage. And few if any Web businesses are so undifferentiated. The dating sites are running big ad campaigns right now, which is all the mo… from http://amzn.com/k/Cv1XgpPHSXKNO_mbk0QtsQ

Repub: How to Start a Startup

You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible. Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed.

from Pocket http://paulgraham.com/start.html
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