start with good people, to make something customers actually want, and to spend as little money as possible

You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible. Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed. from Pocket http://paulgraham.com/start.html via IFTTT

When thinking about equity these two reads are always top on my list: http://www.paulgraham.com/equity.html from @paulg and http://www.brightjourney.com/q/forming-new-software-startup-allocate-ownership-fairly from @spolsky

An investor wants to give you money for a certain percentage of your startup. Should you take it? You're about to hire your first employee. How much stock should you give him? These are some of the hardest questions founders face. And yet both have the same answer: from Pocket http://www.paulgraham.com/equity.html via IFTTT

You must emotionally connect more than ever to be successful online. You must be wanted (vs recognized) to succeed in search environments

"“The Everything Store”; products are found not through browsing but by search. This, by extension, means that products need to be wanted, not simply recognized — and the same goes for Google’s impact on politics. Facebook, as is its wont, supercharges these effects: instead of users “pulling” out co..." via IFTTT from http://amzn.com/k/pOqC0zh9Tt2_Yag5iZQ2eQ