Marketing spend may be a sign of weakness (kr undifferentiated goods)

Unless you’re in a market where products are as undifferentiated as cigarettes or vodka or laundry detergent, spending a lot on brand advertising is a sign of breakage. And few if any Web businesses are so undifferentiated. The dating sites are running big ad campaigns right now, which is all the mo… from http://amzn.com/k/Cv1XgpPHSXKNO_mbk0QtsQ